היי אנה! המחלקה לעיצוב אופנה כובשת את מגזין האופנה הנחשב VOGUE

Though you don’t hear about it much, Tel Aviv has a rich fashion history—some of which was on display at the city’s just-wrapped fashion week. The international swimwear giant Gottex is here, and its former creative director, Gideon Oberson, opened the shows with his own eponymous collection.

Another storied name to know is Maskit. Sharon Tal, one of two creative directors at the 65-year-old brand, did a stint as head of embroidery at Alexander McQueen, and her artful handiwork was evident in Maskit’s Fall lineup, which featured robe coats and loose, mannish suits.

עיצוב: דנה אקוס ויעל ברק (צילום: אחיקם בן משה)

Slowly but surely, a new generation of Israeli labels is finding its way onto international red carpets.

Shahar Avnet, who enlisted professional dancers to wear frothy tulle dresses at her fashion week show, had a Beyoncé moment last fall, and there’s quite a backstory of how it came to be. Ofri Cohen, a kibbutz nurse by day and an Instagram influencer by night sent a photo of one of Avnet’s dresses to Beyoncé’s stylist via DM, and a few months later Queen B wore it on tour.

Another popular name on the celebrity circuit is Alon Livne. Though he’s based in New York, he shows here in Israel, where he has a booming bridal business. Miley Cyrus and Lady Gaga have worn his dresses.

A gay couple appeared on the runway at Shenkar, along with their son. It was a protest of sorts against a local politician who had recently spoken out against same-sex families.

בראש העמוד: מתוך התצוגה בשבוע האופנה. עיצוב: אבי און אסייג ושיר נאה (צילום: אחיקם בן יוסף)

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