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TelAvivian: Shenkar and Cornell-Tech Re-Invented Shopping

This January, Shenkar College of Engineering, Design and Art held a fascinating workshop called "DesignWorkShop". The College invited both MBA students from Cornell Tech and professionals from Sears Israel to ask the question: How can we rethink shopping?

The event was a joint initiative of Tamar Many, director of the international studies at Shenkar and at the Department of Visual Communication; Professor Roni Michaeli from Cornell Tech, and Moran Haviv, product VP at Sears Israel. 

The vision was to create a new kind of dialogue between industry, design, business, and technology, in an attempt to establish a unique multidisciplinary learning experience.

In the beginning of the week, each team came with a cutting edge concept for a startup that reinvents shopping: from futuristic socks that can measure your foot size and unique shape to prevent failed e commerce of shoes, to “Powderful” – a new and exciting way of buying shampoo (simply saving room and energy by mixing your own powder with water).

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