From Rags to Apps: The third Shenkar International Toy Design Conference

18/5/17 10:00 - 18:00 Auditorium 2000 // 8 Yeda-Am St., Ramat-Gan

The Industrial Design Department at Shenkar will host the 3rd international design symposium, focused on Toy Design, titled From Rags to Apps. The Event will take place on Thursday May 18, 2017 at Shenkar - Art. Design. Engineering.

Toys are objects that reflect reality, culture and tradition: They also serve as a means to convey the values we choose believe in to our children; They allow us to tell stories, share experiences and convey emotions; They allow us to navigate and influence childhood experiences; Creating or selecting a particular toy constitutes an opportunity to instill aesthetic, conceptual and functional values by means of playing with objects without words.

  • Sorry: Registration closedת Entry, subject to availability!

The previous Toy-Design conferences, that took place in 2011 and 2014, focused on the stories of Toy Creators, Toy Designers and toy-oriented companies. The 3rd 'From Rags to Apps' Conference aims to highlight the conceptual roots, visions as well as the design and development processes, that lead to the creation of new toys.

Some of the questions that will be addressed and debated during the one-day symposium:

  • A look back through history: How cultural and ideological diversity found expression in toy design?
  • What is the alchemic process that leads to the creation of new toy concepts?
  • How are the required skills of the 21st Century addressed in the design of contemporary educational toys?
  • In the eco-systems of global trade, dominated by branding and commercial entertainment, is there a place for meaningful design ideas?
  • How should Toy Design evolve in a world increasingly inundated by technology and information?
Conference Program
08:30 Reception, Registration and the Toy Design Exhibition Opening

Mr. Yoav Ziv, The Industrial Design Department, Shenkar

09:30 Child creativity and Reflections of Peter's childhood
Mr. Peter Handstein, Founder & CEO of Hape Group with subsidiaries in China

Good Form. Antonio Vitali: A Swiss Toy Designer in the Context of Design History
Ms. Renate Menzi, Curator of the Design Collection at Museum für Gestaltung Schaudepot Zürich, Switzerland


Inspiration - Inventing - Developing - Determination
Mr. Gil Druckman, Inventor and Managing Director at Toyly, Tel-Aviv, Israel

11:00 Coffee Break

Toy Design Research as a Vital Experience
Prof. Gabriel Songel, Universitat Politècnica de València and founder of spinoff Innoarea Design Consulting, Valencia, Spain


Empathy, Toys, and the Future of Work & Learning
Ms. Ilana Ben-Ari, Founder, CEO & Lead Designer Twenty One Toys, Toronto, Canada

12:45  Lunch Break

Toy Design X 10
Mr. Henrik Johansson, Design Director of Hape Group and Sweden, designer of many iconic IKEA products


In Pursuit of Pure Play
Mr. Mark Carson, President & Co-Founder, Fat Brain Toys, Nebraska, USA

14:45 Coffee Break

How 4M Green Science won the red dot design award?
Ms.Taren Chan, 4M Industrial Development Limited, Hong Kong


When Tech meets Toys
Mr. Andres Garza, Design Manager at Spinmaster Toys, California, USA

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