The department is responsible for all public relations, press liaison, information, and event production activities. The purpose of the activity of the department in the field of marketing communications advertising, marketing and public relations is image building within the general public- including potential students, economic decision makers, educational institutions in Israel and abroad, as well as, groups having shared interests.

In addition, the department is responsible for advertising and marketing activities for student recruitment, as well as for Shenkar’s information center for potential students.

Among the department’s activities –

* Planning and production of all Shenkar events including the Board of Governors events, professional conferences of the Engineering and Design Faculties, annual graduate ceremonies, exhibitions shown both at Shenkar and externally, end of year exhibitions and the annual fashion show. The Dept. works on the various aspects of events such as, print production, electronic mailings, advertising and marketing.

* Cultivating the liaison with the media in Israel and abroad – identification and creating newsworthy articles and their distribution, answering queries and supplying information to communications and media people. Work with an array of press relations for Shenkar events.

* Advertising and marketing for student recruitment, as well as responsibility for the information center.

* Production, editing and mailing of the online newsletter in the English language – distributed in Israel and abroad.

* Responsibility for cooperation with industry and the promotion of collaborative projects with the various Shenkar departments during studies and for special events.

* Promotion of cooperation and sponsorship with commercial organizations.

* The operation, upkeep and programming of the internet website.

* Editing and production of advertising and image products, production of image films.

* Responsibility for the photo array at Shenkar.